Reviewed · PRIVATE
Armani Private Charter, 2 to 6 hours
A good day on the water starts with comfort and control. This Armani Private Charter lets you cruise the south coast of Tenerife from Puerto Colón at your own pace, with a small group and a crew that focuses on an easy, refined trip. I like the way the format feels both private and practical, not fussy, with speed plus time to linger.
Two things I especially like are the onboard snacks and drinks plus the overall crew care, and the fact that the boat can anchor in secluded spots that most people never reach by land. One drawback to keep in mind is that the tour duration runs 2 to 6 hours and you should check conditions first, especially if you get motion sick.
In This Review
- Key highlights
- Meeting at Puerto Colón: what your day starts like on S/Y Lady Sunshine
- South Coast cruise power: comfort, speed, and views you can’t recreate from shore
- Wildlife watching with distance: dolphins and whales without the chaos
- Swim stops in crystal-clear lagoons: the part that makes this feel special
- Onboard service and the snack-and-sip rhythm
- Fishing gear on board: why it’s included, and how to use it mentally
- Timing that fits your day, not someone else’s plan
- Price and value: is $88 per person a smart deal?
- Who should book this charter on Tenerife?
- Things to plan ahead so the experience stays stress-free
- Should you book the Armani Private Charter?
- FAQ
- How long is the Armani Private Charter?
- Where do I meet for the tour?
- Is this private or small group?
- What is included in the price?
- What is not included?
- What languages are available for the live tour guide?
- Can I cancel and get a full refund?
- Can I reserve now and pay later?
- What should I bring?
- Are pets allowed on the boat?
Key highlights

- Small-group private charter for up to 8 guests, designed for a calm, no-crowd feel
- Tailor-made departure times that match your schedule instead of forcing fixed slots
- Cruise from Puerto Colón along Tenerife’s south coast for classic coastal scenery from the water
- Dolphin and whale watching with fishing gear onboard and wildlife photography in mind
- Swimming in picturesque lagoons, with time to relax on deck afterward
Meeting at Puerto Colón: what your day starts like on S/Y Lady Sunshine

Your day begins in Puerto Colón, meeting at the gate of Pantalán 2. There is no hotel pickup included, so plan to get yourself to the marina on time, even if you are staying somewhere nearby. If your schedule is tight, give yourself a little buffer, because finding the exact gate is easier when you are not rushing.
From there, you step onto S/Y Lady Sunshine and settle in. The vibe is refined and relaxed, with an attentive crew and an easy flow to the day. In practice, the success of this kind of private charter comes down to how smoothly boarding and coordination work, and the experience is built around that.
Other things to do around Tenerife
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South Coast cruise power: comfort, speed, and views you can’t recreate from shore

Once you’re underway, you’ll spend your time cruising the Tenerife south coast with room to relax. The point is simple: speed gets you quickly to the good angles, while the private boat setup keeps it comfortable and quiet enough to actually enjoy the sea view.
I like that this cruise is framed around the coastline’s biggest visual moments and not just “time on the water.” You see Tenerife’s beaches and dramatic coastal scenery from open sea, where the shoreline looks bigger, sharper, and more cinematic than you get from street level. And because this is a private or small-group setup, you are not squeezed into a crowded experience.
One smart part of the design is how the schedule is flexible. Departure times are tailor made around your day, so you can choose a departure window that matches your energy, swim comfort, and light. If you’re trying to avoid harsh midday glare, you’ll appreciate that you are not locked into one fixed hour.
Wildlife watching with distance: dolphins and whales without the chaos

Dolphins and whales are included, and that’s a big reason this charter can feel worth it even if you mostly care about the sea rather than making stops. You also get fishing equipment onboard, which hints at the kind of “we’re here, we’re ready” approach the crew takes during the ride.
What matters most for wildlife watching is behavior and respect. The clearest praise from past riders is how the crew keeps the distance appropriate, so you can watch without disturbing animals. That is exactly what you should look for when you book, because closeness is not the same thing as a good experience. You want clear views, good breathing room for the animals, and a captain who knows how to handle changing conditions.
Bring your camera if wildlife photography is on your list. Also, if you are sensitive to motion, plan for that ahead of time. A whale or dolphin sighting is often short, so you want to be comfortable enough to keep your camera ready.
Swim stops in crystal-clear lagoons: the part that makes this feel special
Swimming is included, and the key detail is where the boat anchors. You’re set up to enjoy swims in picturesque lagoons, with enough calm water to make the stop feel easy rather than chaotic.
This is one of those travel moments where the boat makes the difference. From the sea you reach secluded bays and swimming spots that are hard to access any other way. You get time to cool off, then unwind on deck in the sun after, which turns a normal day trip into a real break.
What to bring helps here. You’ll want swimwear, a towel, and sunscreen. Sunglasses are also a must, since sun off the water can be intense. If you forget your towel, you’ll still be fine, but you’ll lose that last bit of comfort that makes a charter feel like a treat.
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Onboard service and the snack-and-sip rhythm

The onboard experience is built around comfort first. You get attentive crew services and premium snacks, plus refreshing drinks throughout the ride. Beer, wine, and lemonade are included, which means you can shift from sightseeing mode to “sit back and enjoy” without needing to buy anything extra on the spot.
I like the rhythm of this setup. You cruise, you get your wildlife time, you pause for swimming, then you relax again. It avoids the all-day feeling some day trips have, because you’re not constantly on and off the boat or waiting around for the next step.
One practical note: wear comfortable clothing and shoes suitable for water activities. Even if you think you’ll just lounge, you’ll still want grippy shoes for moving around safely on a deck. It’s a small thing, but it keeps the day smooth, especially when waves pick up.
Fishing gear on board: why it’s included, and how to use it mentally
Fishing equipment is included, even if you are not planning to cast a line. I see it as part of the charter’s flexibility. The crew can pivot based on conditions, and it keeps the experience from feeling like a scripted, “no changes allowed” tour.
If fishing is your hobby, this is your chance to bring that interest along without needing to rent gear. If fishing is not your thing, the gear still tells you something about the atmosphere: you are on a working style boat day that can shift with sea and weather.
Just remember that this is still a sightseeing and swim-focused charter. The goal is time on Tenerife’s south coast with calm stops, not an all-out fishing expedition.
Timing that fits your day, not someone else’s plan
A big advantage is the duration window of 2 to 6 hours. That flexibility matters because Tenerife trips often connect to other plans, like dinner reservations, a late-arrival hotel check-in, or a full day of land exploring.
If you only have a short window, a 2-hour cruise can still make sense, especially if your priority is the open sea feel and a swim moment. If you want the full experience, lean toward the longer end so you get more time for cruising, wildlife watching, and relaxing after the swim.
Also note that weather is a real factor on the water. The trip guidance explicitly says to check weather conditions before departure. I treat that as part of responsible planning, not a hassle. If it’s windy or rough, it can affect comfort and how smooth your time on deck feels.
Price and value: is $88 per person a smart deal?
At around $88 per person, this charter can be strong value because the included items stack up. You’re not just paying for the boat ride. Your price includes snacks, beer and wine, lemonade, friendly crew services, fishing equipment, swimming in lagoons, and dolphin and whale watching.
The best way to judge value is to compare it to the cost of cobbling together the same day on your own. If you had to pay separately for a specialized boat experience, wildlife-focused time, and a swim stop with a crew handling it, it would likely cost more. Here, you’re also buying privacy and ease, which has real worth if you’re traveling with family or close friends.
One more value point is group size. The charter is designed for up to 8 guests. For many people, that’s the sweet spot where you still get a private feel without turning the day into a huge, expensive operation.
Who should book this charter on Tenerife?
This is a great fit if you want a calm, upscale way to experience Tenerife’s south coast. I’d especially recommend it if you care about a few specific priorities: comfort on the water, a realistic chance to see dolphins or whales, and time for a swim in quiet, pretty spots.
It also fits well for:
- Couples who want a relaxed day without crowds
- Families or small groups who want one clear plan and included drinks and snacks
- Anyone who wants coastal scenery with speed, without doing a full-day land itinerary
If you’re on a very tight budget, you might compare options. But if you’re trying to make your Tenerife trip feel like a once-gear-change day, this one does the job.
Things to plan ahead so the experience stays stress-free
Before you go, do the simple prep that prevents the most common hassles on boat days:
- Pack sunglasses, swimwear, a towel, and sunscreen
- Bring a camera if you want wildlife photos
- Wear comfortable clothes and shoes that work around water
- If you are prone to motion sickness, plan for it in advance, since the trip notes warn about it
Also, pets are not allowed, so double-check if anyone in your group was planning to bring an animal.
And don’t forget: the meeting point is at Pantalán 2 in Puerto Colón gate. No hotel pickup means you control your timing, but you also need to show up ready.
Should you book the Armani Private Charter?
I think you should book if you want a private, small-group way to see Tenerife’s south coast, with included snacks and drinks, wildlife watching, and a real swim stop. The experience seems to earn its high rating for one reason that matters on the water: the crew handles things smoothly and keeps wildlife viewing at a respectful distance.
Skip it if you hate the idea of checking weather or you only want a long, structured sightseeing day on land. This charter is about the sea, the swim, and the calm. If those are your priorities, it’s a solid choice.
FAQ
How long is the Armani Private Charter?
It runs for 2 to 6 hours, depending on the option available for your chosen time.
Where do I meet for the tour?
You meet at the gate of Pantalán 2, Puerto Colón.
Is this private or small group?
It is private or small groups available, and it is designed for up to 8 guests.
What is included in the price?
Snacks, beer, wine, lemonade, friendly crew services, fishing equipment, swimming in picturesque lagoons, and dolphin and whale watching are included.
What is not included?
Hotel pickup and drop-off are not included.
What languages are available for the live tour guide?
The live tour guide is available in English, Spanish, and Russian.
Can I cancel and get a full refund?
Yes, free cancellation is available up to 24 hours in advance for a full refund.
Can I reserve now and pay later?
Yes, you can reserve now and pay later.
What should I bring?
Bring sunglasses, swimwear, a towel, a camera, snacks, and sunscreen.
Are pets allowed on the boat?
No, pets are not allowed.
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